Reading about sales strategies might have you eager to try them, but when are you ready to take hypothetical situations and apply them to real life scenarios? The challenge we see over and over again is the hesitation in a sales organization to implement new ideas. There is no shortage of excitement and input while documenting, preparing and refining new strategies. The bottleneck is always, who’s going to try them. Stop refining, start implementing, and if you're the one who tries, you will never lose.