Media Center - Publications and Articles, Press Releases and Book Reviews
Thank you to all of you who want to share your views and excitement upon finding your respective stripes!
View some of our favorite publications, articles and book reviews. And a complete list of our press releases. We hope they become your favorites too.
Publications and Articles
SAMA
Velocity Magazine
Vol. 12, No. 3
3rd & 4th
Quarter 2010
Article by: Jeff Koser,
CEO & Founder
Selling to Zebras, Inc.
Ensuring account loyalty through an installed-base audit: StarCite uses its base’s decision-makers to define value, by Jeff Koser
A special thanks to Editor, Greg Bartlett for approaching us to write the article. We have a great respect for Greg, the SAMA organization and their charter.
This article is reprinted with permission from Velocity®, the quarterly magazine of the Strategic Account Management Association, a nonprofit organization devoted to the concept of customer-supplier collaboration. With about 5,000 members worldwide, SAMA offers numerous training, professional development and networking events throughout North America and Europe each year in addition to research, publications and knowledge resources. For more information please visit www.strategicaccounts.org.
JargonSpy
The Over-Committed CTO
Dan Woods, They have themselves to blame for being overworked and behind schedule.
In the article Dan states…”I recently came across a book that can help CTOs who are stretched to the limit. In Selling to Zebras, the father-son team of Jeff and Chad Koser explain how sales professionals can escape the trap of being busy all the time and instead learn how to focus on the clients that are most likely to close... Read entire article
About Dan Woods
Dan is currently the CTO and Editor at Evolved Media and also JargonSpy Columnist at Forbes.com
www.EvolvedMedia.com
Jeff and Chad Koser wrote one of the best sales books of the past decade. What made Selling to Zebras interesting is the methodology and process for identifying a company's best prospects. They developed an analytical model that can be used by any company, particularly in today's tough economic times.
About Marc Kramer
Marc Kramer, the author of five books, a project faculty member at the Wharton School of Business at the University of Pennsylvania, and a serial entrepreneur. Quoted from an article in The Entrepreneur.Press Releases
View them all!
2/13/12
Combining Great Product With Winning Sales Strategy is Formula for Success in Today's Market
2/25/09
Sales Leadership in the Era of Economic Uncertainty
1/12/09
Author Jeffrey A. Koser Says 'Don't Waste a Sales Crisis -- Retool your Sales Department Now'
12/1/08
Award Winning Author Jeffrey A. Koser Releases Sales Tips to help you have a Happy New Year
11/16/08
Author Jeffrey A. Koser Releases Ten Step Sales Process to Help Sell Above the Financial Noise
Author Jeffrey A. Koser Releases Five Tips for Keeping Sales People Productive During Economic Downturn
Book Reviews
Book Review Highlights
SBM - Small Business Monthly
Busy Owner's Book Review
Busy Owner's Book Review - Selling to Zebras by Ron Ameln (ron@sbmon.com) is publisher of Small Business Monthly.
Each month Ron Ameln, SBM’s owner and publisher, breaks down a must-read business book to find bits of wisdom for busy business owners.
The book:
“Selling to Zebras” by Jeff Koser and Chad Koser, Greenleaf Book Group Press, 2009
Be the King of the Sales Jungle Review by Erin Nagle
The concept of Selling to Zebras is founded on the belief that activity-based sales no longer work. As the authors explain, sales can no longer be a numbers game.“Old-school methods targeting sheer volumes of leads and knocking on every door with equal vigor have been proven ineffective, not to mention too expensive. Effort alone is no longer enough to be competitive.”
Wisconsin Technology Council News
Tom Still, President
Wisconsin Technology Council
Book Review
Winter reading for entrepreneurs: Three books on building your business
Tom includes Selling to Zebras, as suggested reading. Thank you, Tom! “Entrepreneurs whose New Year's resolutions involve turning ideas into profits should check out three books by Wisconsin-based authors who examine some of the challenges facing start-up companies - and whose writing demonstrates how Wisconsin's entrepreneurial culture is coming of age.”
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